Attracting Talent With Your Employer Brand – Whitepaper

Attracting Talent With Your Employer Brand – Whitepaper

Whether we are aware of it or not, our organization has an employer brand.

According to Employer Branding International (2011), an employer brand is defined as the way your company is perceived as a great place to work by all stakeholders such as employees, customers, and applicants.

Strengthening your employer brand while directing your efforts to the people, you need to attract is the key to establishing a true competitive advantage against other players in your industry.

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